> This is a Marketing Section — it does not exist in Shopify’s default emails. You control it live: change text, enable or disable per template, no re-export needed. See What are Marketing Sections? for an overview.


Show personalized product recommendations in your notification emails. Shopify automatically selects products based on the customer’s order history.


### Use case


Increase repeat purchases by showing relevant products in every shipping confirmation or order update — without any manual work.


### What you can customize


- **Heading** — e.g. "You may also like"
- **Number of products** shown


The actual products are chosen by Shopify’s recommendation algorithm — different for every customer.